Quick answer
Define the searcher, intent, page type, questions, evidence, internal-link role and next action. Start with the problem being solved, not a keyword list alone.
The output should be a prioritized page plan, not an arbitrary word count.
What I would check first
Inspect current results, existing site pages, Search Console queries and real customer questions. Check whether another URL already serves the intent before creating a new page.
Note whether the result is a guide, comparison, service page, tool, local result or category page.
Decision framework
Score business relevance, intent clarity, ability to provide a better answer, evidence available, internal-link fit and maintenance burden.
Choose the page type before outlining. Different intents require different structures.
Implementation steps
Write the intent in one sentence, list secondary questions, define the reader outcome, specify examples or proof, map links in and out and define the CTA.
After publishing, use real query data to refine the outline and internal links.
Common mistakes and current platform considerations
Avoid copying competitor headings, stuffing related phrases, prescribing a word count or treating AI-assisted drafting as proof of expertise.
Google's current guidance emphasizes helpful, reliable content and warns against scaled low-value material. Require original synthesis, experience or a useful framework where relevant.
Measurement and business implications
Measure impressions for target themes, qualified clicks, next-step engagement, assisted conversions and cluster contribution. Use the title validator, SERP preview and schema tools during implementation.